It's tough to argue with the success of promotional products. Whether you want to make the most out of a conference or send someone a token of appreciation, branded products are a solid investment.
The problem, though, is deciding what types of branded products to use. Once you have a budget in mind, the next step is to look at the most popular promotional items to get a list of ideas.
Fortunately, we've done that part for you. Based on our extensive experience as Canada's leading supplier of promotional items, we've put together a list of our ten most popular products.
Top 10 Most Popular Promotional Items
If you want your branded products to leave a memorable impression, try these top 10 most popular items.
10. Coolers
This one surprises a lot of people, but giveaway coolers are on the rise precisely because they're original. They're also not as expensive as many companies expect. A branded cooler bag is particularly helpful during the summer months when it will get plenty of use (and make plenty of impressions).
9. T-Shirts
They may be the priciest option on our list, but T-shirts are tried and true. The key to a successful promotional shirt is a great design so your customers and recipients will wear it more often.
8. Flashlights
Flashlights are an increasingly popular choice for conventions and other events. Everyone wants a handy little flashlight available for emergencies. The key is making a compact one that's convenience for your customers to use often.
7. Tote Bags
Tote bags have quickly risen to become one of our most popular products. They're particularly helpful for conferences because customers want a way to carry all their loot.
6. Pens
If you're looking for a cost-effective option, pens are a great choice. According to the Global Advertising Specialities Impressions Study in 2016, you'll pay less than a cent per impression.
5. Calendars
Promotional calendars aren't new, but there's a reason they're still a staple. Customers will put your calendars on their desks for a quick reference, spreading your name to everyone who visits their office.
4. Beverage Holders
Beer koozies, beverage coolers, beverage holders, or whatever you choose to call them, are a popular choice. A promotional beverage holder is especially successful for social events where customers will be carrying drinks around.
If you're at an event where customers don't have an immediate need for a koozie, they may just toss it aside.
3. Desk Accessories
Some desk accessories are on the expensive side, but there are options for every budget. Similar to a branded calendar, promotional desk accessories are on display for everyone your customer does business with.
2. USB Drives
Today's white-collar employees are constantly moving files around, so a USB drive is a product they can use on a daily basis. Just make sure it has enough storage to be useful.
1. Custom Drinkware
Drinkware is at the top of our list for popular, partially because there are so many varieties companies purchase. Mugs and travel mugs are particularly common, but custom glassware is a classy business gift as well.
Choosing Your Next Promotional Product
Whether you have an event coming up or you just wanted branded products on hand for customers you meet, choosing the right one is key. The ten most popular promotional items above are just a small sampling to help you get started.
For more ideas, shop our entire selection of promotional products.