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Companies often rely on promotional items to increase brand awareness and encourage brand loyalty. The problem lies in choosing a an item that truly stands out in the crowd. Open a desk drawer in any office and the chances are there will be a number of pens from different companies in the drawer. The person looking for a writing device often just grabs one, never taking the time to read the writing on it. How can a company distinguish themselves in a way that truly provides the desired return on investment?
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